Alex is a very good friend of mine. We were walking around Palace Squares when I thought why not click some pictures of him in a few Brown Boy t-shirts. At first he hesitated as he had never modeled before but once he saw the clothes it was no turning back. Here are some pictures from our impromptu photoshoot.
What is really cool is that a few months later Alex moved to New York just around the time I went set up an office there as well. And he got several modeling gigs including Kanye Wests Yeezy Season 2. So basically his modeling career started off with Brown Boy and our pictures took him from St. Petersburg to New York.